Advocate is a paper brand from the British group Tullis Russell. GPG Belgium (MAP Group) commissioned visionandfactory to launch this brand on the Belgian market. Visionandfactory came up with a concept based on the prevailing clichés and prejudices of European countries and developed a whole series of pictograms and illustrations, which were also interchangeable.
Booklet with fold-out cover, finished with WIRE-O. Quadri offset printing on various paper qualities, 42 pages, ft 16,5 x 123 cm. Font: Gotham. Design: a joint project of: Els Bauwelinck, Kurt Cornelis, Marcel Lennartz, Christophe Liekens & Kim Matthé & Hugo Puttaert. Photography by Sven Dauphin, © visionandfactory (2004).