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Ad!dict magazine was a leading magazine on visual image culture. Visionandfactory was regularly invited to design thematic contributions. This gave rise to all sorts of collaborations that led to totally unexpected results. The spreads were experiments with text and image and thus stood alone, despite being only part of a magazine. We also questioned evidences. For example, "Is there much difference between extremely good & extemely bad taste?"

Quadri offset printing on various papers, ft 24,5 x 30 cm. Variable fonts. Photography by Sven Dauphin. © Hugo Puttaert/visionandfactory (1997-1999).