Diplomatic Considerations...

hugo-puttaert-visionandfactory-advocate
hugo-puttaert-visionandfactory-advocate
Woman discovers adultery...
hugo-puttaert-visionandfactory-advocate
Customer cannot control his enthusiasm
hugo-puttaert-visionandfactory-advocate
Thief runs away with an accomplice
hugo-puttaert-visionandfactory-advocate
A man in a helmet abruptly stops them
hugo-puttaert-visionandfactory-advocate

Info

Advocate is a paper brand from the British group Tullis Russell. GPG Belgium (MAP Group) commissioned visionandfactory to launch this brand in the Belgian market. The studio came up with a bizarre photo concept titled: Diplomatic Deliberations. Together with various actors, several scenes were devised, quite marginal, in a laundry, a local pub and a supermarket. People lose their composure, become angry, start stealing or go on an exhibitionistic tour. Through a questionaire at the end of the paper, you could judge for yourself. You are the judge!

Cover: 3 PMS colours, offset printing on Advocate 300g. Inside: quadri offset printing on Advocate 120g, 40 pages, ft 16 x 21 cm. Fonts: Trump Mediæval & Arbitrary. WIRE-O binding. Design by Marcel Lennartz, art direction by Hugo Puttaert. Photography by Bjorn Tagemose, © visionandfactory (1999).

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