Advocate is a paper brand from the British group Tullis Russell. GPG Belgium (MAP Group) commissioned visionandfactory to launch this brand in the Belgian market. The studio came up with a bizarre photo concept titled: Diplomatic Deliberations. Together with various actors, several scenes were devised, quite marginal, in a laundry, a local pub and a supermarket. People lose their composure, become angry, start stealing or go on an exhibitionistic tour. Through a questionaire at the end of the paper, you could judge for yourself. You are the judge!
Cover: 3 PMS colours, offset printing on Advocate 300g. Inside: quadri offset printing on Advocate 120g, 40 pages, ft 16 x 21 cm. Fonts: Trump Mediæval & Arbitrary. WIRE-O binding. Design by Marcel Lennartz, art direction by Hugo Puttaert. Photography by Bjorn Tagemose, © visionandfactory (1999).