Voka

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Logo acronym © visionandfactory
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Colour use logo © visionandfactory
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Structure of the logo © visionandfactory
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Brand development strategy © visionandfactory
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Basegrid ads © visionandfactory
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Alternative designs © visionandfactory
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Extract from the guidelines (use of colour) © visionandfactory
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Extract from the guidelines (document management system) © visionandfactory
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Extract from the guidelines (stationery) © visionandfactory
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Development of basic guidelines for publications © visionandfactory
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Some publications according to the guidelines © visionandfactory
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Development of basic guidelines for publications © visionandfactory
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Info

Voka, Flemish network of enterprises, is a Flemish employers' organisation. After a market study in 2003, Voka selected visionandfactory and Gramma to develop their brand and corporate identity. Both studios had only about eight months to complete this complex project. Visionandfactory was responsible for the overall concept & design, Gramma carried out market research among the various partners and completed the implementation. This project proves that an open collaboration between two design studios does pay off.

Logo designed by Marcel Lennartz. Other carriers designed in collaboration with Kurt Cornelis and Kim Matthé. Art direction by Hugo Puttaert, © visionandfactory (2003-2005).

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