![hugo-puttaert-visionandfactory-map-group](https://hugoputtaert.be/media/pages/projects/advocate-brand-campaign/87f10249a7-1647458670/hugo-puttaert-advocate-2-1440x.jpg)
![hugo-puttaert-visionandfactory-map-group](https://hugoputtaert.be/media/pages/projects/advocate-brand-campaign/e62893e95f-1647458674/hugo-puttaert-advocate-5-1440x.jpg)
![hugo-puttaert-visionandfactory-map-group](https://hugoputtaert.be/media/pages/projects/advocate-brand-campaign/9f03453f88-1647458685/hugo-puttaert-advocate-8-1440x.jpg)
![hugo-puttaert-visionandfactory-map-group](https://hugoputtaert.be/media/pages/projects/advocate-brand-campaign/c09bcce753-1647458681/hugo-puttaert-advocate-7-1440x.jpg)
![hugo-puttaert-visionandfactory-map-group](https://hugoputtaert.be/media/pages/projects/advocate-brand-campaign/7c445a11c2-1647458672/hugo-puttaert-advocate-4-1440x.jpg)
![hugo-puttaert-visionandfactory-map-group](https://hugoputtaert.be/media/pages/projects/advocate-brand-campaign/f580859199-1647458694/hugo-puttaert-advocate-9-1440x.jpg)
![hugo-puttaert-visionandfactory-map-group](https://hugoputtaert.be/media/pages/projects/advocate-brand-campaign/2772bb6517-1647458689/hugo-puttaert-advocate-10-1440x.jpg)
![hugo-puttaert-visionandfactory-map-group](https://hugoputtaert.be/media/pages/projects/advocate-brand-campaign/bc7b549070-1647458692/hugo-puttaert-advocate-11-1440x.jpg)
Info
Advocate is a paper brand from the British group Tullis Russell. GPG Belgium (MAP Group) commissioned visionandfactory to launch this brand in the Belgian market. Visionandfactory came up with a concept, based on prevailing clichés and prejudices of European countries and developed a whole series of pictograms and illustrations, which were also interchangeable. Do/don't mess with symbols, Advocate is watching you!
Logo and art direction by Hugo Puttaert. A joint project of: Els Bauwelinck, Kurt Cornelis, Marcel Lennartz, Christophe Liekens & Kim Matthé, © visionandfactory (2004).