Advocate is a paper brand from the British group Tullis Russell. GPG Belgium (MAP Group) commissioned visionandfactory to launch this brand in the Belgian market. Visionandfactory came up with a concept, based on prevailing clichés and prejudices of European countries and developed a whole series of pictograms and illustrations, which were also interchangeable. Do/don't mess with symbols, Advocate is watching you!
Logo and art direction by Hugo Puttaert. A joint project of: Els Bauwelinck, Kurt Cornelis, Marcel Lennartz, Christophe Liekens & Kim Matthé, © visionandfactory (2004).