Fonteyn-Wouters arose from a merger of two large bookstore groups from the Netherlands and Belgium. Due to the complexity of two corporate entities visionandfactory was asked to guide the transition to a new identity. This resulted in this identity, built around a powerful looking ligature. All the carriers were then designed and included in a comprehensive corporate identity guide.
Research and design by Marcel Lennartz. Art direction by Hugo Puttaert, © visionandfactory (2004).