Scabal

hugo-puttaert-visionandfactory-scabal
Re-styled logo © visionandfactory
hugo-puttaert-visionandfactory-scabal
Stationery set © visionandfactory
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Colours and uses of the logo © visionandfactory
hugo-puttaert-visionandfactory-scabal
hugo-puttaert-visionandfactory-scabal
Photo by © Luc Verhaegen, art direction by visionandfactory
hugo-puttaert-visionandfactory-scabal
hugo-puttaert-visionandfactory-scabal
hugo-puttaert-visionandfactory-scabal
Photo by © Luc Verhaegen, art direction by visionandfactory
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hugo-puttaert-visionandfactory-scabal
hugo-puttaert-visionandfactory-scabal
hugo-puttaert-visionandfactory-scabal
hugo-puttaert-visionandfactory-scabal
hugo-puttaert-visionandfactory-scabal
Photo by © Luc Verhaegen, art direction by visionandfactory
hugo-puttaert-visionandfactory-scabal
hugo-puttaert-visionandfactory-scabal
Clothing labels © visionandfactory
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Winter Collection 1998, catalog © visionandfactory
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hugo-puttaert-visionandfactory-scabal
hugo-puttaert-visionandfactory-scabal
hugo-puttaert-visionandfactory-scabal
Packaging, proofing © visionandfactory

Info

Scabal, founded in 1938, is active as a manufacturer of exclusive men's suits and as a producer of fabrics for tailors and the textile industry. After a thorough screening of the design studios and advertising agencies active in Belgium, visionandfactory was chosen as the preferred partner. The historical logo was given a facelift, after which the complete brand identity, seasonal catalogues, packaging and the general photographic style were developed.

Design by Ilka Deltrap. Art direction by Hugo Puttaert. Photography by Luc Verhaegen, © visionandfactory (1997).

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