Scabal, founded in 1938, is active as a manufacturer of exclusive men's suits and as a producer of fabrics for tailors and the textile industry. After a thorough screening of the design studios and advertising agencies active in Belgium, visionandfactory was chosen as the preferred partner. The historical logo was given a facelift, after which the complete brand identity, seasonal catalogues, packaging and the general photographic style were developed.
Design by Ilka Deltrap. Art direction by Hugo Puttaert. Photography by Luc Verhaegen, © visionandfactory (1997).