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Reprint is a 100% recycled coated paper launched by MAP Belgium and Dalum Papir A/S in 2002. Visionandfactory designed the launch campaign and the paper swatch. This swatch formed a complementary role with the LenzaTop campaign launched at the same time. Perfectly polished shoes (on the feet of somewhat ragged people) acted as a metaphor. All this was photographed in different settings, as a credo that a dirty environment does not necessarily lead to bad ideas. 'Always wear neat shoes! Especially if you're homeless!

Design by Marcel Lennartz. Art direction by Hugo Puttaert. Photography by Bjorn Tagemose, stylism by Diane De Belder, © visionandfactory (2002).