Advocate is a paper brand from the British group Tullis Russell. GPG Belgium (MAP Group) commissioned visionandfactory to launch this brand in the Belgian market. The studio came up with a bizarre photo concept titled: Diplomatic Deliberations. Together with various actors, several scenes were devised, quite marginal, in a laundry, a local pub and a supermarket. People lose their composure, become angry, start stealing or go on an exhibitionistic tour. Through a questionaire at the end of the paper, you could judge for yourself. You are the judge! A series of pictograms was also designed.
Pictogram design by Christophe Heylen. General concept & design by Marcel Lennartz and Hugo Puttaert. Photography by Bjorn Tagemose. © visionandfactory (1999).