Conqueror is one of the best-known paper brands in the world. It is a product of the Arjo Wiggins Creative Papers Group. In 2002 visionandfactory was invited to create an international relaunch campaign around this brand. Hot Air consultants acted as a kind of fake organization to market the project 'Smooth textures'. Participants in this direct mail campaign had a chance to win the coveted pillows from the renowned American type foundry House Industries.
Design by Marcel Lennartz and Hugo Puttaert. Photography by Bjorn Tagemose, © visionandfactory (2002).