Hot Air Consultants – Arjo Wiggins

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Reply card mailing campaign © visionandfactory
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Letter and envelope mailing campaign © visionandfactory
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Full size logo © visionandfactory
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Smooth textures booklet, Conqueror series, cover © visionandfactory
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Smooth textures booklet, Conqueror series, photo by Bjorn Tagemose © visionandfactory
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Smooth textures booklet, Conqueror series, photo by Bjorn Tagemose © visionandfactory

Info

Conqueror is one of the best-known paper brands in the world. It is a product of the Arjo Wiggins Creative Papers Group. In 2002 visionandfactory was invited to create an international relaunch campaign around this brand. Hot Air consultants acted as a kind of fake organization to market the project 'Smooth textures'. Participants in this direct mail campaign had a chance to win the coveted pillows from the renowned American type foundry House Industries.

Design by Marcel Lennartz and Hugo Puttaert. Photography by Bjorn Tagemose, © visionandfactory (2002).


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