Designing your own identity as a graphic design agency is probably not the best idea. Yet we did it. In 2000, we left the old identity and designed a system that was ready to be renewed again and again in the following years. The logo became a kind of smiley avant la lettre and a combination of fluorescent colours, ever-changing photography and a sophisticated document management system ensure that this visual identity still works today.
Research and design by Hugo Puttaert. Business cards and greeting cards, among others, were designed by several trainees, © visionandfactory (2000-2022).