visionandfactory

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'Don't take your own brand too seriously' © Hugo Puttaert/visionandfactory
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Selection of various employees' business cards © visionandfactory
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Stationery set (update 2003) © visionandfactory
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Invoice system (update 2003) © visionandfactory
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Document grid, original version © visionandfactory
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Stationery set (2003), verso sides, photos by Hugo Puttaert © visionandfactory
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Original stationery set (1999), verso sides, photos by Bjorn Tagemose © visionandfactory
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Announcement of the studio's move to the centre of Brussels (2003) © visionandfactory
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Sticker sheet © visionandfactory
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Christmas cards 2003 © visionandfactory
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Business cards, illustrations by Mark Van Varik © visionandfactory
Christmas card 2004, illustration by Sebastiaan Smets © visionandfactory

Info

Designing your own identity as a graphic design agency is probably not the best idea. Yet we did it. In 2000, we left the old identity and designed a system that was ready to be renewed again and again in the following years. The logo became a kind of smiley avant la lettre and a combination of fluorescent colours, ever-changing photography and a sophisticated document management system ensure that this visual identity still works today.

Research and design by Hugo Puttaert. Business cards and greeting cards, among others, were designed by several trainees, © visionandfactory (2000-2022).

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