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Think in Colour.

This monograph, featuring the work of Hugo Puttaert and his studio visionandfactory, was published in 2014 by MER Paper Kunsthalle, with texts by Rick Poynor (foreword) and Steven Cleeren (central text, based on several interviews). The book shows a tight selection of work over a period of 25 years and is arranged according to the colours of the spectrum. The cover (in three versions) was printed with thermosensitive ink. When heated, the full colour palette and the full title appear: 'Think in colour, even if you prefer black and white'. An unmistakable credo.

The book was presented (spring 2014) by means of an exhibition in the M HKA (Museum of Contemporary Art) Antwerp. The absurd scenography, consisting among other things of black furniture, ditto heating elements and a bizarre index, was designed by the Ghent graphic designer duo Jan and Randoald. © visionandfactory (2014).

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