'The ABC of DNA' was an interactive and educational exhibition organized by the Department of Human Genetics of KU Leuven University on behalf of professors Peter Marynen and Jean-Jacques Cassiman. Architect Mauro Poponcini (now Polo Architects) designed the scenography of this expo in collaboration with Visionandfactory.
Typography, iconography and graphic design by visionandfactory: Johan Jacobs, Marcel Lennartz, Kim Matthé and Ronny Reuman. On-site placement: a team of alumni of St-Lucas School of Arts, Antwerp. Photography by Roger Laute. Art direction by Hugo Puttaert i.c.w. Mauro Poponcini (© visionandfactory, 1996).