"If walls could speak" expo

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hugo-puttaert-if-walls-could-speak
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Poster campaign – preliminary studies
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hugo-puttaert-if-walls-could-speak
Poster campaign – final results

Info

“If Walls Could Speak”
Little known, but incredibly powerful: the firewall. It protects us from all kinds of online threats in this wild digital world we navigate. Perhaps the firewall is our true silent friend, for just imagine: "If walls could speak!

The Unfollow the Leader project, featured in this exhibition, presents wall newspapers by first-year graphic design students exploring the recent history of their field. Using this medium to engage a non-specialist audience, the project highlights contemporary trends and offers fresh perspectives. While well-documented, design history remains fragmented and often Western-centric. This ongoing initiative, currently a traveling exhibition, will lead to an unconventional book.

Showroom, Sint Lucas Antwerp – February 2025
Unfollow the Leader project initiated by, and poster and exhibition design by, © Hugo Puttaert (2025).

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