The collaboration with artist Jo De Smedt often led to controversial solutions. Since the well-known artist Jan Fabre ultimately did not participate in a group exhibition, we designed the letter family 'Fabre'. For the project 'Fake' we printed the poster at our own expense because the curator of the exhibition would not accept our design. The night before the opening of the exhibition we spread our posters all over the city, so that the official poster could no longer be seen. The press jumped on this and so we got the necessary credits. Problem solved!
Design by Jo De Smedt and Hugo Puttaert, © visionandfactory (2009-2010).