Between 2003 and 2006 visionandfactory moved into the second floor of the iconic Studiotrope building in Brussels. This building was designed in the 1960s by the Belgian/Russian architect Isia Isgour and renovated in the early 2000s by MDMA Architects. Visionandfactory designed a kind of 'Genius Loci' for the building, based on light. In the stairwell, each floor was given a specific colour and at the entrance to each floor, a 'traditional' large landscape poster welcomed the visitor.
Design by Hugo Puttaert in collaboration with Johan Van Looveren, © visionandfactory (2003).