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Imagine if we could see every logo ever designed. Where have all the sketches, rejected designs and millions of files gone? Hugo Puttaert delved into the well-preserved digital archive of his Brussels-based studio visionandfactory, spanning 30 years, and discovered almost a thousand logo designs. Geometrically speaking.

Book launch, mini-expo and a panel discussion moderated by Thomas Crombez (with Laura Bergans, Ward Heirwegh and Marcel Lennartz) took place on Thursday 16/05/2024 at 18.00h in the library of Sint Lucas Antwerpen, Van Schoonbekestraat 143, B-2018 Antwerpen. © Hugo Puttaert/visionandfactory & Not Yet. Publishers (2024).

Order the book here