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At a time when visibility and speed dominate the discourse, Unfollow the Leader invites us to slow down and reflect. Developed within an educational context and grounded in student work, the book explores the changing position of the graphic designer in a world increasingly shaped by algorithms, economic thinking and the constant urge to be seen. From canon to controversy, craft to artificial intelligence (AI), Unfollow the Leader untangles the tensions and paradoxes of a discipline that continuously balances between autonomy and dependence. The book advocates for a design practice that does not follow blindly, but that questions, reflects and is grounded in research and ethical awareness. Adopting a broad historical perspective and a critical mindset, the book connects contemporary practice with the historical foundations of the profession. It argues that the essence of design lies not in form, but in attitude: the willingness to ask questions, to doubt, to start over. An inspiring book for designers, students, teachers and thinkers who believe that innovation only emerges when we dare to step away from what seems self-evident.
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