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Student perspectives on the graphic design canon. Edited by Hugo Puttaert.

In a culture driven by speed, visibility and algorithms, what does it mean to design today? Unfollow the Leader explores the changing position of the graphic designer in a world shaped by digital platforms, economic logics and artificial intelligence. Developed in an educational context and rooted in student work, the book traces the tensions between craft and technology, autonomy and dependency, tradition and disruption.
Moving between history and contemporary practice, it argues that the essence of design lies not in form, but in attitude: the willingness to question what seems self-evident.

Paperback, 228 pages. Cover: PMS 877 silver & Deep Space Black on Munken Polar 300g, inside pages: quadri & black and white offset printing on Munken Polar 120g, ft 17 x 23,5 cm. Typefaces AMB Dual & AMB Érasme by Mateo Broillet. Design: Hugo Puttaert, © Not Yet. Publishers (2026).

The book contains twelve essays that critically examine the aforementioned themes. A separate booklet is devoted to this topic. Visit the Unfollow the Leader reader page to download your free copy.

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