Info

How can young designers use these elements to create meaning, not just decoration? This publication presents the results of a first-year project titled Brunner & Friends. Each student selected a physical object or piece of packaging that caught their eye. By analyzing its visual features — colour, typography, branding, layout — they built a personal framework for experimentation. The outcome takes shape as a test sheet, inspired by the Brunner Strip, a tool developed in 1968 by engineer Felix Brunner to control colour variation in offset printing. Here, the format is reimagined as a space for graphic exploration. The results are bold and layered: shifting grids, clashing type, overlapping colours and constructed images. Each sheet is a visual swatch — part research, part intuition. This journal reveals how design begins with asking the right questions and shows how color, when used intentionally, becomes a language in itself.

A Contrarian Design Brief in Bachelor 1 Graphic Design St Lucas School of Arts, Antwerp by Hugo Puttaert. Research into form, language, conventions and meanings, color systems, and graphic and structural elements. Cover & inside pages: digital CMYK print on MC 115g, 48 pages, ft 23 x 30 cm. Typefaces: Sequel Sans by OGJ Type foundry & Novela by Atipo Type foundry. © Not Yet. Publishers & Hugo Puttaert/visionandfactory (2025).

The work shown was created by Graphic Design students as part of an academic assignment at St Lucas School of Arts Antwerp (Karel de Grote University of Applied Sciences and Arts). All visual material is the result of an educational and research-based process. All referenced or depicted brand names, logos, and packaging are the property of their respective copyright holders and are used solely for educational and non-commercial purposes. All rights remain with the original rights holders.

Order the publication here